e-Vents

[ Thursday ]

Hulu Is Losing What Made It Popular

I have viewed Hulu (streaming video online) since it's introduction, and enjoyed it during those early years. It limited its advertising to 15 and 30-second spots, and the user experience was quite enjoyable.

Today, Hulu has many advertising spots that are 1 minute commercials, and for users who want to "rewind" to an early segment of a program which they are viewing, they are often subjected to commercials again, even though they already "paid for them" earlier.

Hulu Plus is their subscription model, but following the greed model, also has advertising. A "Plus" subscription is currently the only manner in which the site can be viewed on mobile devices.

There are, of course, other competitors in the marketplace, although not with the partnerships that Hulu currently enjoys. Crackle, Clicker, Joost, and others have good offerings, and while all are advertiser supported, they may not be as intrusive as Hulu, nor did they promise one thing and deliver another...less in their case.

MM [09:33]